by Craig Nunes | Apr 27, 2025 | Shop
Nestled just steps from the beach, Latta Jewelry has been a beloved part of Capitola Village since 1976. Today, owner and artisan Atticus Latta continues the family legacy, creating stunning, custom pieces that reflect both skill and soul. A Deep-Rooted Love...
by Craig Nunes | Apr 20, 2025 | Shop
If you’ve ever strolled through Capitola Village and found yourself drawn to a sparkling storefront filled with sterling silver treasures, chances are you’ve discovered Super Silver—a beloved local gem that has been dazzling visitors since the early ’90s. At the...
by Craig Nunes | Feb 22, 2025 | Gifts/Specialty, Shop
When you step into Ethos, a small yet vibrant store in the heart of Capitola Village, it’s easy to see why owner Meredith Keet is so passionate about doing business here. “What’s not to love!?!” she exclaims. “The community, the food, the beach, the vibe… Every...
by Craig Nunes | Dec 1, 2024 | Shop
Nestled in the heart of Capitola, the Capitola Beach Company embodies the spirit and charm of this unique coastal town. Owner Matt Arthur shares his journey, the significance of Capitola, and what makes his business a beloved local treasure. A Deep-Rooted Connection...
by Craig Nunes | Nov 7, 2024 | Shop
Capitola Reef is a local treasure in the heart of Capitola Village where beachgoers can find not just unique trinkets, but also a sense of community. Owned and operated by Devon Salter, this charming shop has become a beloved stop for locals and visitors alike. We...
by Craig Nunes | Oct 19, 2024 | Shop
For over five decades, Amy Tognazzini has been at the helm of Hot Feet, a beloved shop in Capitola that has become a staple in the community. When asked what she loves most about doing business in this quaint seaside town, her answer is simple yet heartfelt: the...
