RAINBOW CITY LIMIT

Rainbow City Limit, affectionately known as the Rainbow Shop, is bursting with colorful, eclectic gifts, kites, beach gear and Beatles memorabilia.

CAPITOLA MERCANTILE

In the heart of the Village, just steps away from the shore, Capitola Mercantile awaits you. Mirrored after a European indoor bazaar, Capitola Mercantile offers a wonderful arcade for the kids, espresso, sliders, Italian food and gourmet local sausages.

KEENLY FINANCIAL

Discover a bookkeeping experience that merges technology, expertise, and a commitment to your business’s financial growth.

BEST BOUTIQUES & GIFT SHOPS ON THE BAY

Explore our eclectic mix of boutiques, unique gift shops, wine tasting rooms, galleries, apparel shops, surf shops, and more.
Capitola is also home to the best beauty, financial, legal, real estate and other services in the area.
There is something for everyone in Capitola Village!

SPOTLIGHT EXPERIENCE

Experience A Local Treasure with Capitola Reef’s Devon Salter

Experience A Local Treasure with Capitola Reef’s Devon Salter

Capitola Reef is a local treasure in the heart of Capitola Village where beachgoers can find not just unique trinkets, but also a sense of community. Owned and operated by Devon Salter, this charming shop has become a beloved stop for locals and visitors alike. We...

Apparel & Accessories

Gifts & Specialty Items

Real Estate & Financial Services