Nestled along the picturesque Californian coastline lies a hidden gem that exudes charm, character, and a sense of belonging. Capitola, a quaint seaside village, has captured the hearts of both locals and visitors alike. Among the many small, independent businesses that call this enchanting town home, Oceania Boutique stands out as a beacon of uniqueness and authenticity. We sat down with the owner of Oceania, a beloved local establishment that has been gracing the village since 1981, to uncover what makes Capitola a truly special destination and what it’s like to do business here. 

Embracing the Coastal Splendor
For the owner of Oceania Boutique, the love affair with Capitola began with the town’s idyllic location. “I love being in such a lovely town on the beach, surrounded by charm and character,” Jill shares. The allure of the ocean’s rhythm and the picturesque views as they ride their bike downhill into the village never ceases to captivate their heart. It’s not just the natural beauty, but also the camaraderie of the neighboring businesses that add to the allure. The charm of being part of a community of small, locally owned establishments creates a warm and inviting atmosphere that resonates with both visitors and residents.

A Journey of Over Four Decades
Oceania Boutique’s roots in Capitola run deep, spanning an impressive 42 years. The journey began in 1981 when the owner’s husband and a group of friends opened the store, drawn by the allure of the village. Fate had its way when Jill walked into Oceania as a customer in 1982 and met her future husband. Both hailing from Aptos, their connection to the area only deepened. In 1998, they took the reins of Oceania independently, guiding it through the years while retaining the store’s essence of curated uniqueness.

From Inspiration to Name
Behind every business name lies a story, and Oceania’s is a tribute to the region where their products were initially sourced – the Southeast Asian shores, including Indonesia. The boutique’s early days saw an influx of products from this part of the world, including their Bali-made clothing line. Today, while sourcing has diversified, the name Oceania remains a cherished connection to a place that continues to inspire them.

Capitola: A Quaint Haven
Capitola is more than a destination; it’s an experience reminiscent of strolling through a charming coastal European town. Its historical significance, the beauty of its shores, and the allure of its shops weave together to create an enchanting tapestry. And in the heart of it all, Oceania Boutique stands as a testament to the town’s unique allure.

The Many Faces of Capitola
When asked about favorite activities in Capitola, Jill’s eyes light up. “Walking the beach and neighborhoods,” she says, and sharing a love for exploring the nooks and crannies of this captivating town. She proudly shows off Capitola to visiting friends, treating it as her own treasure trove.

Curating Uniqueness and Warmth
At Oceania Boutique, visitors aren’t just customers; they’re welcomed into a world of distinctive products and genuine hospitality. The boutique’s carefully curated assortment of items that can’t be found everywhere has earned them praise and a loyal customer base. “We get a lot of compliments on our variety of unique products that people don’t see everywhere, and for our friendly relaxed customer service,” Jill explains. Her commitment to providing an inviting atmosphere and a one-of-a-kind shopping experience is a testament to the dedication they have for their craft and their community.

As the sun sets over the sparkling waters of the Pacific, Capitola’s allure remains. Its streets continue to whisper stories of community, camaraderie, and a shared love for the unique. Oceania Boutique, a timeless presence in this coastal haven, stands as a reminder that business, when woven with passion and authenticity, becomes an integral part of the tapestry of a place cherished by many.

204 Capitola Ave
Capitola, CA 95010
(831) 476-6644