For over five decades, Amy Tognazzini has been at the helm of Hot Feet, a beloved shop in Capitola that has become a staple in the community. When asked what she loves most about doing business in this quaint seaside town, her answer is simple yet heartfelt: the people. The vibrant community, filled with both locals and tourists, creates a unique atmosphere that Amy cherishes. Capitola’s village events bring an added layer of charm, drawing in visitors from all walks of life who add to the energy of the town. Watching people enjoy the village and shop at Hot Feet is one of the things that brings her joy.

Amy’s connection to Capitola began 54 years ago when she moved from Hawaii. A chance encounter with a family that owned a shoe factory set her on the path to becoming a business owner. Learning the ins and outs of the trade from them, she soon found herself rooted in the town and running her own business. The name “Hot Feet” has an interesting origin—suggested by a family member, it simply “stuck” and has been part of the store’s identity ever since.

 


 

Capitola Charm

 

For Amy, Capitola is not just a place to work; it’s a special place to live. The combination of locals and tourists gives the area its distinct character, and the beauty of Capitola itself adds to its charm. “I couldn’t find a better place I’d rather live and have a business,” she says, reflecting on how much the town means to her both personally and professionally.

One of her favorite things about life in Capitola is waking up each day, going to work, and being surrounded by familiar faces. Whether it’s seeing her friends or family around town, there’s a deep sense of connection and community that keeps Amy grounded and grateful.

 


 

Feet Paradise

 

Hot Feet has become more than just a store for people to shop—it’s a place for visitors to escape and enjoy themselves. Amy believes that her customers come not just for the products but for the entire experience of being in Capitola, a town known for its warmth and hospitality. She also gives credit to her fellow shop owners, noting how wonderful they are in creating an inviting environment for everyone who visits.

 


 

Capitola Hospitality

 

After more than half a century of doing business in Capitola, Amy Tognazzini’s story is a testament to the strength of community and the joy of living and working in a place like Capitola. Next time you find yourself wandering the village, be sure to stop by Hot Feet, where you’ll find not just great products but a welcoming atmosphere, courtesy of Amy and the heart of Capitola itself.

 

 

Hot Feet

219 Capitola Ave
Capitola, CA 95010
(831) 476-3960