Nestled in the heart of Capitola, the Capitola Beach Company embodies the spirit and charm of this unique coastal town. Owner Matt Arthur shares his journey, the significance of Capitola, and what makes his business a beloved local treasure.
A Deep-Rooted Connection to Capitola
The Arthur family’s history in Capitola dates all the way back to the 1880’s. Growing up in this scenic town, Matt developed a deep love for surfing and the ocean. His participation in the Junior Lifeguard program from its inception in 1980 until he aged out was pivotal. Mentors like Pat Gilbert and Mike Beason instilled in him a profound respect for the ocean, laying the foundation for his passion for teaching surf lessons and giving back to the community.
The Lifestyle Behind the Name
The name Capitola Beach Company may not have a whimsical backstory, but it encapsulates the essence of what Matt and his wife Jill are passionate about: surfing, the ocean, and serving the community. They love walking through the village, savoring local cuisine, and taking in the stunning scenery. Capitola is a haven of relaxation and enjoyment, and makes it an ideal place to live or visit.
The Allure of Capitola
Capitola, the West Coast’s first seaside resort, has retained its quaint small-town feel despite its rich history. Once you park your car, you are within walking distance of everything: food, shopping, the beach, surf spots, and breathtaking views. This compact, walkable area offers a complete and enriching experience for both locals and visitors.
What Sets Capitola Beach Company Apart
At Capitola Beach Company, serving others is at the heart of everything they do. Matt, Jill and team prioritize their customers’ best interests, providing exceptional customer service and sharing their extensive knowledge of the ocean and surfing. Over the years, they have built meaningful relationships with many of their clients, knowing them by name and considering them part of their extended family. This strong bond with customers is a significant reason why the business has thrived for over 20 years.
Capitola Beach Company is more than just a business; it is a testament to the vibrant, welcoming community of Capitola. Matt Arthur’s dedication to customer service and his passion for surfing create a warm and inviting environment where everyone feels like family. Whether you’re a local or a visitor, a trip to Capitola Beach Company is essential for experiencing the true spirit of Capitola.
Capitola Beach Company
131 Monterey Ave
Capitola, CA 95010
(831) 462-5222
https://www.capitolabeachcompany.com/