Tucked into the vibrant charm of Capitola Village, Claire Whitelaw has built more than just a vacation rental business—she’s created a deeply personal hospitality experience rooted in community, care, and a love for coastal living.
A Passion for Hospitality, Years in the Making
After purchasing her Cherry Avenue duplex five years ago, Claire transformed both units into welcoming vacation rentals that reflect the warmth and character of the area. But her journey in hospitality started long before that. With over a decade spent managing the Inn at Depot Hill and the Babbling Brook Inn, she developed a passion for creating memorable guest experiences—something that now defines her own venture.
Building a Hands-On, Boutique Business
Today, Claire runs her recently launched property management company, Tide and Time Stays, where she takes a deliberately hands-on approach. In addition to her own cottages, she manages a small portfolio of Village properties for local families, prioritizing quality over scale. Her philosophy is straightforward: stay small, stay personal, and deliver exceptional care for both guests and homeowners.
A Community That Shows Up for Each Other
What stands out most to Claire about doing business in Capitola is the sense of community. Unlike larger, more transactional markets, Capitola offers something increasingly rare—a genuine small-town network of support. Local business owners actively root for one another, and neighbors keep a watchful eye on each other’s properties. It’s an environment where relationships matter, and that spirit is woven into everything she does.
What Makes Capitola So Special
Ask Claire what makes Capitola unique, and her answer comes easily. She describes it as one of the prettiest beach towns she’s ever seen—quaint, colorful, and full of life. From the iconic wharf and sandy shoreline to the Venetian-style homes, the Trestles, and the river winding through town, Capitola offers a distinctive blend of scenic beauty and coastal energy. Add in a collection of locally owned shops and restaurants, and it becomes a place that feels both charming and vibrant.
Slowing Down and Taking It All In
When she’s not hosting guests, Claire enjoys immersing herself in the surroundings that drew her here in the first place. A walk along the river or through the historic neighborhoods—especially Depot Hill—offers sweeping ocean views stretching toward Aptos and Monterey. It’s a simple routine, but one that continually reinforces why Capitola isn’t just where she works—it’s home.
COLORFUL CAPITOLA VILLAGE COTTAGE A & B
In the Heart of Capitola Village By The Sea
Capitola, CA
https://www.109cherry.com/