If you’ve ever wandered through Capitola Village with the sun on your face and the scent of sea air in your nose, chances are you’ve stumbled upon Carousel Taffy—a charming little shop that’s as colorful as it is nostalgic. Behind its sugary magic is Vince Brooking, a local business owner with a deep love for the community and the coast.
A Community That Feels Like Home
For Vince, running a business in Capitola isn’t just about the sweets—it’s about the people. “My favorite thing about doing business in Capitola would definitely have to be the people I work around and the overall community,” he shares. “Everyone is so supportive of each other and can always be counted on to come together to make the best out of even the worst situations.” It’s that spirit of resilience and neighborly care that makes Capitola such a special place to work and live.
From Dream to Reality
The Carousel Taffy shop has been a staple of the village for over 25 years. Vince took over the reins six years ago, drawn in by the beachy atmosphere and the tight-knit coastal community. “It’s been a dream come true to have my own business down here,” he says.
While Vince didn’t choose the shop’s name himself, he was happy to keep it as is—a nod to the tradition and history that’s built the Carousel Taffy legacy. With a name that evokes whimsy and sweet nostalgia, it’s no wonder the shop continues to be a favorite for locals and visitors alike.
Why Capitola Captures The Heart
“Capitola is a special place because of its unique variety of shops, beautiful views, and amazing restaurants—all walking distance from each other,” Vince notes. It’s a coastal gem where you can eat, shop, play, and relax—all in the span of an afternoon.
And when it comes to unwinding? Vince’s go-to is simple but perfect: “Watching the sunset from the benches up on Cliff Avenue. Some of the most beautiful sunsets I’ve ever seen.”
More Than Just Taffy
Of course, what keeps people coming back to Carousel Taffy isn’t just the atmosphere—it’s the taffy itself. With over 75 flavors to choose from and a friendly, welcoming vibe, the shop is a must-stop for sweet tooths of all ages. “Customers come back to enjoy the friendly atmosphere myself and all of us here in the village keep,” Vince says. “And for the best taffy around!”
Carousel Taffy & Treats
115 San Jose Ave #A
Capitola, CA 95010
(831) 465-1145
Photos Courtesy of Opposite of East