Super Silver Capitola

214 Capitola Ave
Capitola, CA 95010

(831) 462-9696


Sunday 10:30AM - 7PM
Monday 11AM - 6:30PM
Tuesday 11AM - 6:30PM
Wednesday 11AM - 6:30PM
Thursday 11AM - 6:30PM
Friday 10:30AM - 7PM
Saturday 10:30AM - 7PM


If it's gorgeous, we've got it. Super Silver has been a Santa Cruz area favorite place for stunning jewelry since 1995, and it's no wonder -- with a selection so diverse the shop almost feels like a museum, fair prices, and a knowledgeable team to help you out, there's no better spot to shop.
Explore our incredible selection and find a new treasure!

Our owner, Jacki, took ownership at just 21 years old, and she’s been working with a lot of the same team for years. Plenty of our customers have stuck around for decades, too! Being a part of this community has been a joy, and we’re always eager to give back.

For a shopping experience that’s about more than just finding the perfect piece -- it’s also about finding a new community -- join us in our Capitola Village store.


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