Capitola Reef

115 Capitola Ave
Capitola, CA 95010

(831) 854-2350


Sunday 9:30AM - 5PM
Monday 9:30AM - 5PM
Tuesday 9:30AM - 5PM
Wednesday 9:30AM - 5PM
Thursday 9:30AM - 5PM
Friday 9:30AM - 5PM
Saturday 9:30AM - 6PM


Capitola Reef is a unique beach boutique that caters to locals and tourists alike. We pride ourselves on great customer service as if we were inviting you into our living room, and we kinda are.

We carry hoodies, tees, sun hats, sunglasses, towels and of course custom fitted toe rings and pretty much everything you need for the beach. Some of our great brands that we have partnered with are, Dakine, Pura Vida, Hemlock, Sun Bum, flojos, Volcom and Suncloud.

Many years ago my wife painted the Iconic "Heart of Capitola" that we feature on selected apparel. We hope you can stop by and say hi and share the light! Mahalo