Capitola Mercantile

115 San Jose Avenue
Capitola, CA 95010

(831) 818-9593


Regular Season
Mon – Fri 11am – 6pm
Saturday 11am – 7pm
Sunday 11am – 5pm

Summer Season:
Mon – Fri 10am – 6pm
Saturday 10am – 7pm
Sunday 10am – 6pm


In the heart of the Village, just steps away from the shore, Capitola Mercantile awaits you. Mirrored after a European indoor bazaar, Capitola Mercantile offers a diverse selection of one-of-a-kind products and first-rate services, ranging from hand-crafted jewelry and resortwear to artisan sweets, beauty products, unique seashells, gourmet local sausages and of course, surf gear.

  • Try a fresh and local gourmet sausage at Left Coast Sausage Worx.
  • Get a pick-me-up from the aromatic java at Seaside Coffee.
  • Enjoy old-fashioned hospitality and authentic Tuscan fare at Caruso’s.

Whether craving the surf or simple pleasures, this charming seaside mercantile will open your eyes to life’s richest rewards.

Parking Available:
$2 per hour for first 2 hours, $4 per hour after, with a daily maximum of $20. 24-hour parking is permitted, with a 3-day limit.