Capitola Village is a charming seaside town on the Monterey Coast with unique shops and a strong sense of community. One of its gems is Pueblo Viejo Imports, a boutique offering handcrafted home furnishings and Mexican folk art. Owned by Jose Guzman, it has become a beloved destination. Here’s the story behind Pueblo Viejo Imports.

From Dream to Reality

Pueblo Viejo Imports has been a cherished part of Capitola Village for nearly seven years. For Jose, opening a store here was a long-held dream. “This was our weekend destination before having a business here. It was always a dream to open a store here and become part of the community,” he explains. Jose Guzman loves the spirit of Capitola Village. “We love the sense of community here. Everyone is friendly, and we enjoy meeting customers from all over the world,” he shares. Capitola’s welcoming atmosphere and picturesque setting make it an ideal location for his boutique.

The Story Behind the Name

“Pueblo Viejo Imports” means “Old Town Imports” in Spanish, reflecting the shop’s dedication to handmade products from small Mexican towns. The name captures the essence of the boutique, filled with authentic pieces that bring Mexico’s cultural heritage to Capitola. Customers love Pueblo Viejo Imports for its home furnishings and Mexican folk art. Many plan their visit to Capitola specifically to shop here. “They love that they can shop and then visit one of the great restaurants here. Many end up staying the weekend and exploring the village,” Jose says.

Plan Your Visit

Capitola Village offers charm, community, and magic. Jose enjoys breakfast at Zelda’s and fishing off the pier on weekends. These simple pleasures add to the charm of life in Capitola, making it not just a business place but a place to enjoy. Whether you’re looking for unique home décor or a beautiful piece of folk art, this boutique offers a curated selection that captures the spirit of Mexico. Plus, with Capitola’s array of delightful restaurants and shops, you can easily spend a whole weekend exploring everything this seaside village has to offer.


201 Capitola Ave #2
Capitola, CA 95010
(831) 515-7171