If you’ve ever strolled through Capitola Village and found yourself drawn to a sparkling storefront filled with sterling silver treasures, chances are you’ve discovered Super Silver—a beloved local gem that has been dazzling visitors since the early ’90s. At the heart of this radiant business is owner Jacki Truhitte, whose passion for people, jewelry, and Capitola shines just as brightly as the pieces she curates.
A Silver Legacy in the Heart of the Village
Super Silver isn’t just another jewelry shop—it’s a legacy. “Capitola Village is home to the very first Super Silver store,” Jacki explains. Originally founded by George Homer in the early 1990s, the store quickly became a favorite among locals and tourists alike. When the opportunity arose in 2015, Jacki knew she had to jump in and preserve the magic George had created. “It was important to me to keep the original Super Silver alive,” she says, “and ensure this beloved store continues to thrive.”
The Name Says It All
What’s in a name? According to Jacki, it’s all right there: “We’ve got silver, and we’re super!” Over the years, Super Silver has become synonymous with exceptional quality, an unbeatable selection, and top-tier customer service. Whether you’re on the hunt for an everyday staple or a statement piece, Super Silver offers a wide range of sterling silver jewelry for every taste and budget.
The Magic of Capitola
For Jacki, doing business in Capitola is more than just a career—it’s a joy. “Capitola Village is a charming, picturesque beach destination filled with the most delightful shops,” she shares. The village’s small-town vibe creates a close-knit community where “everyone is friendly and welcoming,” and the steady stream of global visitors keeps every day fresh and exciting.
“Capitola has everything you could want in a coastal getaway—all within walking distance,” she adds. From top-notch restaurants and boutiques to the serene ocean just steps away, Capitola is a dream destination for shopping, dining, and relaxing.
Local Life, Family Fun, and Community Spirit
Jacki’s connection to Capitola extends beyond her shop’s walls. “I love to shop,” she admits, but for her family, the beach is the main attraction. “If you ask my kids, they’d say playing in the sand is the best part!” Whether it’s enjoying concerts on the beach or taking part in community events like the Sip & Stroll, Jacki embraces the vibrant, festive energy that Capitola is known for.
Why Super Silver Should Be on Your Must-Visit List
Ask anyone who’s visited Super Silver, and they’ll tell you—it’s not just a jewelry store, it’s a destination. “Our ring collection is legendary,” Jacki says proudly. “People travel from all over the state—and even beyond—just to visit our little silver shop.” In addition to rings, Super Silver features Italian chains, gemstone pieces, and an unmatched selection that appeals to all ages, styles, and price points.
Whether you’re shopping for a gift, a souvenir, or a personal treasure, Super Silver has something for everyone. And with Jacki and her team offering genuine, friendly service, it’s no surprise that this Capitola mainstay continues to sparkle year after year.
So next time you find yourself in Capitola Village, don’t miss the chance to step inside Super Silver. With its rich history, vibrant selection, and heartfelt service, it’s a true gem—just like the woman behind it.
Photos Courtesy of Opposite of East