Shopping
Fashion
Avije Fashion Gallery
The spot for women's fashion. We carry glamorous evening dresses, sophisticated cocktail dresses and the latest fashions and ALL at affordable prices. More
Big Kahuna Hawaiian Shirts
With a history of selling Hawaiian shirts since 1975 and a pioneer in selling Hawaiian shirts on the internet since 1995, Big Kahuna Hawaiian Shirts offers one of the largest selections of hawaiian shirts anywhere. More
Capitola Beach Company
In Esplanade Park we rent surf boards, body boards, wet suits, umbrellas, beach chairs and we give surf lessons. At our Monterey Avenue store, we sell wax, logo clothing, wetsuits, beach chairs, beach umbrella and beach accessories. More
Cruz'n The Casual Chic Boutique
The casual chic fashion boutique, offering a wide array of contemporary, casual women\'s clothing and beach wear, handbags and totes, jewelry, accessories and skin care products. More
Euphoria Rio Mix
Euphoria offers the newest trends in women\'s fashion geared towards the urban lifestyle. More
Hot Feet
Hot feet in a hot spot. Hot shoes in a hot shop. Hot stuff, hot styles. Hot feet, great smiles! More
In The Raw
Unique yet stylish clothes at great prices. Cute dresses, skirts, bathing suits and sun glasses. We carry different brands from all over the world. Fun, eclectic, and exotic. More
Kickback
Fun, unique clothing for men and women featuring Dragonfly shirts, Star of India dresses, all at competitive prices. Check us out! More
La Vita
La Vita is a fun shop with sexy dresses for beach-loving gals and their pals. The owner works in the shop and enjoys helping people find the perfect outfit or accessory. More
Nubia Swimwear
Fine designer swimwear, separates and one piece suits in sizes 2 to 22. Expert swimwear consultants to fit your needs. More
Oceania Imports
Women\'s resort wear, unique jewelry, handbags and interesting gifts from around the world. Something for every woman, unique clothing, exquisite fabrics, beautiful designs, and elegant. More
Sea Level T's
At Sea Level we specialize in colorful, comfortable, and quality destination casual clothes for the whole family. Come visit our friendly staff for all of your souvenir and gift needs. More
Sweet Asylum
Soft, feminine and unique clothing, Sweet Asylum offers dresses, tops, lounge wear and gifts catering to women who want to be stylish and comfortable. More
WFO Apparel
If you are into Motorcycles, Hot Rods, Metal Militia, X games, skating or punk rock, WFO Apparel is for you. More
Yvonne
Women\'s upscale clothing and lingerie. Men\'s casual wear - blazers, pants, shirts and sweaters. More
Gifts
Alchemology Apothecary and Natural Perfumery
A unique olfactory experience! Handcrafted Aromatherapy blends for health and wellness, authentic and pure essential oils, body care indulgences and more. More
Avalon Visions
Avalon Visions is a unique metaphysical bookstore and gift shop that has been a Capitola Village landmark over 14 years. More
Betsy's Summerhouse Antiques
Antiques, camp and cottage decor for home and garden. Fine antiques to 50's funk. We buy single items and estates. More
Buck's Worlds
"Your One Stop Astrohistogeolography Shop" It's a flag store, a map shop, and much, much more. More
Capitola Seashells
Seashells, Nautical Decor, Beach Jewelry, Sterling Silver Jewelry, Hawaiian Jewelry, Souvenir Items More
Charley and Co.
Creative, beautiful furnishings made from relaimed lumber, handmade European Soaps, Beautiful vintage jewelry, gifts and more can be found at Charley and Co. More
Craft Gallery
Featuring the work of American craftspeople - jewelry, pottery, cimes, wall decor, art glass - open 7 days at 10am. Shop online. More
Craft Gallery Annex
Unusual gifts for the home and yourself. Pit and Pendulums, wood jewelry boxes, candles, Asian motif home decor, clocks. Open 7 days at 10am. Shop Online. More
Free To Ride
Surf shop carrying a full line of surfboards from GP & Source. Surf gear including rash guards, leashes, fins, board shorts, T shirts, flip flops, towels, skim/ body boards and more. More
Gaia Earth Treasures
Gaia carries a broad range of minerals, crystals, fossils, and jewelry from around the world for the beginner as well as accomplished collector or metaphysical practitioner. More
Hour Place
One of the largest selections of clocks and music boxes in Santa Cruz County. Serving our community for over 30 years. More
Just Baby
Fun, fashionable, handmade and affordable clothing and gifts. Just Baby specializes in unique handmade clothing for children age 3 and under, including hand smocked and embroidered clothing, heirloom style Christening Gowns, handknit sweaters and quilts. More
Lumen Gallery
Find unique creations by California Central Coast artists, including hand-crafted jewelry, blown glass, ceramics, small paintings, mobiles, clocks, and more! More
Pacific Gallery
Pacific Gallery, serving Santa Cruz County since 1984 with expert advice and craftsman quality framing. Explore unique gifts along with the widest selection of frames for every style and budget. More
Panache Bath & Body Shop
We at Panache Lotions are proud to offer a unique line of body care products that are of the highest quality and made from premium ingredients. More
Phoebe's
Fine jewelry, hand-blown glass, paintings. Many local artists. One-of-a-kind pieces. Check us out in the Capitola Village. More
Rainbow City Limit
Rainbow City Limit, affectionately known as the Rainbow Shop, is bursting with colorful, eclectic gifts, kites, beach gear and Beatles memorabilia. It's a fun place to shop with free gift wrap. More
She Sells Seashells and More
We offer unique handcrafted gift items, including jewelry, photography, lavender gift sets, wooden pens and much more. More
Surf n Shack
Surf culture all year around, wood surfboards,tikis, accessories, and clothing.We carry rugboards,wood,tiki, jewelry,santa cruz clothing, custom surfboards,and skateboards. More
Thomas Kinkade Gallery
Capitola was one of Thomas Kinkade\'s favorite places. Come in to see his Sunset Image of Capitola Wharf. More
Vanity by the Sea Sunglass Store
Vanity by the Sea is an authorized dealer for Ray-Ban, Maui Jim, Oakley, Persol, Coach, Revo, Arnette, Prada and Vuarnet sunglasses, with the largest selection, best prices, and excellent customer service. More
Village Mouse
The Village Mouse is a family owned gift and collectible shop. We specialize in unique gifts for all occasions. Come in and visit us for all of your Holiday needs! More
Village Sea Glass
Specializing in authentic Sea Glass jewelry, prints, and beach theme products. More
Zen Island By-The-Sea
Find home decor items, local art work, apparel, body care and jewelry, much of it with a seaside feel. More
Jewelry
Capitola Reef
Capitola Reef offers a wide selection of precious and semi-precious stones set in Sterling, 14Kt Gold and Gold Fill, seaglass, turquoise More
Latta
Designing and executing custom jewelry in Capitola Village for 30 years with work from Gold & Platinum to Meteorite. More
PhDiamonds
Giftware, Designer Jewelry, Art Glass, Repairs, Custom Jewelry Design and, of course, Diamonds. More
Specialty
57 Design Inc.
57Design is a full service creative agency producing print design, branding, packaging, illustration and web development. More
Capitola Beach Co. Surf Lessons & Rentals
Learn to surf in Capitola! We emphasize fun and safety. Classes are designed to be mentally and physically interactive. More
Capitola Boat & Bait
Boat rentals with safety equipment, kayak rentals, tackle, gifts, food, drinks and ice. Open everyday from sunrise to sunset on the Capitola Wharf More
Capitola Stand Up Paddle
Stand Up Paddle is the latest in ocean sports. Rent or buy everything you need from us, and then take our lessons. More
Carousel Taffy
Catering to the kid in all of us, Carousel Taffy provides a colorful assortment of gourmet taffy. Decide which of the 70-plus delectable flavors strikes your fancy by treating yourself to a free sample. More
David Lyng Real Estate
David Lyng Real Estate is committed to excellence. Excellence in marketing and communication and excellence in client service.Our sales professionals are distinguished by proven track records and a commitment to do the very best job possible for our clien More
Fuse Architects Inc.
Daniel Gomez and Daniel Townsend principals of this progressive architectural firm. More
James B. Colip Insurance
James B. Colip serves as your advocate and your bridge between the intricacies of insurance benefits plans and the intimacies of individual needs. He is a highly respected insurance professional. More
Michael Lavigne Real Estate Services
With more than ten years of experience marketing, selling, and developing luxury properties from the hills of Los Altos to the vineyard estates of Aptos, to executive homes and beach getaways in Santa Cruz and the Monterey Bay region, Michael Lavigne More
Psychic Mermaid
Psychic readings, tarot card readings, and palm readings. Come in today for a live reading and get answers to your questions of love, marriage, and business. More
Quality Market
Everything you need for a picnic on the beach; snacks, drinks, beer, wine, film and all just steps from the beach More
St. John's Helpful Shop
In a village like Capitola, second-hand items can be more charming than elsewhere! More
Suess Insurance Agency
We pride ourselves on the personal service we provide all of our clients and are committed to making sure you have the insurance protection you need. We are an Independent, Multi-line Agency specializing in Employee Benefit Packages and Individual Healt More
Vice Salon
Vice Salon is Capitola\'s hottest full service salon. Beautiful hair, fabulously glittery nails and professional make-up services await you. Vice Salon keeps prices affordable, while offering a sleek, modern atmosphere, and a friendly, knowledgeable staf More